Snapchat Marketing
Snapchat is the cool kid on campus, and with
over 100 million daily users, lots of brands and businesses are looking to
leverage this platform as part of their social media marketing strategy.
However, of all of the social media platforms, this one is by far the most
idiosyncratic.
Snapchat allows users to send out images and
15-second videos to their followers that disappear either as soon as they are
viewed or after 24 hours — which is obviously not ideal for most social media
marketing purposes.
Also, without the more traditional methods of
tagging, hashtagging, linking to content, and responding en masse to trending
conversations, growing an audience on Snapchat can be a daunting task. While
we’ve seen brands make it work with this platform, if you’re just getting
started with social media marketing, this probably isn’t where you want to
start.
Make sure that you learn more about the social
media marketing channels that you sign up for before signing on the dotted
line. And if you feel like a social media agency is trying to push services on
you that you don’t need, walk away.
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